The cannabis industry is rapidly changing by a new class of consumers.
As cannabis sales are estimated to reach $64.5 Billion by 2024, Emerald is the lead influencer for consumer spending in this space.
Thanks to growing legalization and the proliferation of products targeted to women in the mainstream marketplace, females present the largest opportunity for growth in the cannabis space.
From a media standpoint, there is a growing subset of women who are just entering the space who simply want to learn more about how cannabis can enhance and enrich their lives.
They’ve found it to a degree online, but frankly, it’s intimidating and they’re tired of the mansplaining.
That’s where The Emerald™ comes in.