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Boulder Botanical & Bioscience Laboratory Gains Strategic Expertise with New Executive VP of Sales Vic Nastasia
Nastasia Brings Decades of High-Level Beverage Experience to
Rapidly Expanding Cannabinoid Company
BOULDER, Colorado—October 2, 2018—Pioneering cannabinoid company Boulder Botanical & Bioscience Laboratory continues its ambitious growth trajectory with the appointment of Vic Nastasia as Executive Vice President of Sales.
At Boulder Botanical & Bioscience Laboratory, Mr. Nastasia oversees the entire sales operation, establishing sales targets to meet the company objectives and is responsible for creating strategies for the company’s wide range of ingredients, products and services. He is also tasked with developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization.
Mr. Nastasia joins Boulder Botanicals & Bioscience Laboratory after three decades as Senior Vice President of Sales and Marketing at National Beverage, Hansen Beverage and in senior leadership roles at Pepsi Co. Each served national and global reach.
During his tenure in each role, Mr. Nastasia led groups from 40 > 1,000 employees in sales, marketing and operations. He grew profits of nearly 30% in each company through a multi-channel strategy using direct store delivery partnerships, national convenience wholesalers, national accounts, and a hybrid broker direct selling network for targeted key accounts.
Mr. Nastasia’s extensive background in the beverage industry includes work for Monster Energy, National Beverage Co., PepsiCo/Frito Lay and Gallo Wine.
“Vic’s decades of high-level experience at the forefront of the beverage industry will serve us well,” said Maruchy Lachance, COO of Boulder Botanical & Bioscience Laboratory. “Adding a team member with highly successful sales and national account leadership experience, who’s developed and led high performance teams, is exactly what we need as we accelerate growth and take our business model to the next level.”