November 2018

This month, we shift our focus to one of the industry’s largest demographics, senior citizens. Since the 1950s, people have been living longer, better and happier lives than ever before. Many in the baby boomer generation are reaching a pivotal age when medication and quality of life become important factors. With the pharmaceutical industry playing a primary role in the opioid crisis in the United States, cannabis has brought along alternative relief for many of the ailments people face.

The number of cannabis users over age 50 has nearly doubled in the last decade, making it undeniable that senior citizens play a major role in this emerging market.
This month, we explore organizations such as Octavia Wellness, which pro- vides information and resources for seniors who are newly exploring their options.

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