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LOS ANGELES, Oct. 19, 2018 /PRNewswire/ — MassRoots, Inc. (“MassRoots” or the “Company”) (OTCQB: MSRT), one of the leading technology platforms for the regulated cannabis industry, announced today that its recently launched rewards program for cannabis consumers, WeedPass, has on-boarded more than 75 participating dispensaries. WeedPass customers have already earned more than 1,000 tickets for sporting events and festivals, such as Reggae on Rt. 66, driving more than $75,000 in sales to participating dispensaries.
“We believe that as we continue to increase the number of participating dispensaries and diversity of rewards, WeedPass has the potential to generate sufficient revenues for MassRoots such that we may become cash-flow positive from operations,” stated Isaac Dietrich, MassRoots’ Chief Executive Officer. “We believe WeedPass’ unique structure could drive significant purchasing volume to the thousands of regulated dispensaries across the United States by offering compelling rewards for mainstream cannabis consumers.”
According to a 2017 Forrester Research Report, 72% of U.S. adults belong to at least one loyalty program and of those consumers, people belonged to nine loyalty programs on average. The 2017 Forrester Research Report also indicates that loyalty program members spend, on average, $42.33 more than non-loyalty program members at traditional retailers.
WeedPass is currently available in the California and Colorado markets, and the Company intends to expand the program to every state which has a regulated cannabis market. For more information on WeedPass, please see the WeedPass Overview Deck released on October 8, 2018.