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We drive brand exposure and increase your sales through strategic marketing. Our staff can produce a variety of creatives, as well as assist you in brand activation and management. Request a copy of our media kit today to learn more about our advertising options.
Industry Audit Package – $500
Brands receive three (3) audits. A competitors audit (to gauge how traffic arrives at their site versus yours), a web audit for your own site (to make sure there are no broken links or pages, and that you have good site health), and an industry audit to identify what your target audience wants.
Brand Management Package – $1,500/month
Includes Social Media Management, Content Creation and Newsletter Services
Social Media Management
- A detailed and diverse social media strategy for your business that highlights trends, sales, special occasions, products, company mission, and testimonials.
- Sourcing photography
- Video recording and editing
- Cohesive branding / aesthetic
- Caption Creation
- Weekly posting across Instagram, Facebook, LinkedIn, Twitter and TikTok
- Establish collaborations and partnerships with like-minded brands
- Commenting, liking and interacting with other accounts
- Direct Messaging and back-end brand communication
Website Content
- Two articles per-month that highlight your business as a leader in the industry
- Each article is optimized with keywords for SEO purposes
- Publishing articles regularly on your site will capture the attention of search engines.
Newsletter Management
- Establish and/or managing your company’s newsletter
- Creating content for the newsletter
- Weekly, bi-monthly or monthly newsletter send-outs
Industry Audit + Content Creation – $2,500
Our creative team of experts will provide your brand with a personalized marketing strategy that includes; audits, social media planning and content creation.
Tech Audits Across Digital Platforms
- Website Audit: Identify broken pages and links on your website, so your site can function at optimal performance.
- Competitor Audit: Gain insight on how traffic arrives at your competitors website.
- Industry Audit: Identify what your target audience is searching for
Monthly Articles
- Publishing articles regularly on your website will capture the attention of search engines. Emerald will provide 4 articles per-month based on a strategic content strategy.
Social Media Strategy
- A detailed social media strategy for your brand that highlights trends, sales, special occasions, products, company mission, and testimonials for each day of the business week.
What is Programmatic Advertising?
Programmatic advertising is the industry standard for how media buying is done in the 21st century. With over 4.7Billion websites, it’s impossible to reach your target audience without the help of data and analytics to guide you through it.
When targeting which demographics to display your ad campaign to, clients can choose one, or all four of these categories:
- Behavior Audience (known cannabis consumers/patients, competitor brand purchasers)
- Location Audience (i.e. geo-targeting, dispensary visitors)
- Lookalike Audience (i.e people who shop at dispensaries, buy cannabis online, order cannabis delivery, shop at whole foods, etc)
- Retargeting (through cookies, or campaigns that people have engaged with)
Clients can opt for a single-state only campaign (i.e if you’re a THC company such as a dispensary or infused product line). All THC advertising complies with all state advertising laws.
Inquire to learn more.
The Emerald is a consumer-based cannabis media company highlighting culinary, recreational and lifestyle trends of the industry. Content features industry events, travel destinations, rising trends, recreational, medicinal use, and product reviews.