Our primary objective is to drive brand exposure and increase your sales through strategic marketing. Emerald‘s staff can produce a variety of creatives, as well as assist you in social media management and brand activation.
Take a look at several forms of advertising we offer:
What is Programmatic Advertising?
Programmatic advertising is the industry standard for how media buying is done in the 21st century. With over 4.7Billion websites, it’s impossible to reach your target audience without the help of data and analytics to guide you through it.
When targeting which demographics to display your ad campaign to, clients can choose one, or all four of these categories:
- Behavior Audience (known cannabis consumers/patients, competitor brand purchasers)
- Location Audience (i.e. geo-targeting, dispensary visitors)
- Lookalike Audience (i.e people who shop at dispensaries, buy cannabis online, order cannabis delivery, shop at whole foods, etc)
- Retargeting (through cookies, or campaigns that people have engaged with)
Clients can opt for a single-state only campaign (i.e if you’re a THC company such as a dispensary or infused product line). All THC advertising complies with all state advertising laws.
Inquire to learn more.