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Cannabis News and Culture Magazine

Cannabis News and Culture Magazine

Cannabis News and Culture Magazine

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Advertising

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Our primary objective is to drive brand exposure and increase your sales through strategic marketing. Emerald‘s staff can produce a variety of creatives, as well as assist you in social media management and brand activation.

Take a look at several forms of advertising we offer: 

– Content Marketing
– Digital Ad Display

– Newsletter Marketing
– Programmatic Advertising
–
Print Advertising
– Social Media Marketing
– Video Production and Marketing

Take advantage of Emerald‘s budget-friendly multi-marketing package options, or request a copy of our media kit today to learn more.


What is Programmatic Advertising?

Programmatic advertising is the industry standard for how media buying is done in the 21st century. With over 4.7Billion websites, it’s impossible to reach your target audience without the help of data and analytics to guide you through it. 

When targeting which demographics to display your ad campaign to, clients can choose one, or all four of these categories:

  • Behavior Audience (known cannabis consumers/patients, competitor brand purchasers)
  • Location Audience (i.e. geo-targeting, dispensary visitors)
  • Lookalike Audience (i.e people who shop at dispensaries, buy cannabis online, order cannabis delivery, shop at whole foods, etc)
  • Retargeting (through cookies, or campaigns that people have engaged with)

Clients can opt for a single-state only campaign (i.e if you’re a THC company such as a dispensary or infused product line). All THC advertising complies with all state advertising laws.

Inquire to learn more.


Voted Best Marketer in the People’s Choice Category
The Emerald is a consumer-based cannabis media company highlighting culinary, recreational and lifestyle trends of the industry. Content features industry events, travel destinations, rising trends, recreational, medicinal use, and product reviews. 

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“We Can Act:” What Bending the COVID-19 Curve Teaches Us About the Climate Crisis

April 21, 2020 By Melissa Hutsell

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