The inveterate research director brings 20 years of expertise to the cannabis-centric agency
SAN DIEGO, PRNewswire/ — 4Blooms.Guru announced today that research expert Sarah Kruse has joined the agency as brand architect and strategist. She brings with her more than two decades of experience earned at corporations including BBDO, Leo Burnett, Marlboro, Michelob, and Subaru to name a few.
4Blooms is San Diego’s full-service marketing agency dedicated to helping cannabusinesses blossom. From logos and packaging to websites and social media, 4Blooms has a green thumb when it comes to cultivating intelligent brands that stand out from the crowd. In Kruse’s new role with the agency, she’ll be responsible for shaping the way businesses market themselves in this exciting new industry.
“4Blooms is on the cutting edge of a revolution,” says Kruse. “Our culture’s perceptions of cannabis are evolving, and there is now an appreciation of how it can help people improve their overall well being.”
The cannabis landscape differs from most other commercial realms insofar as federal regulations severely restrict the ways cannabusinesses can market themselves to customers. Kruse, however, is not deterred by this continual challenge.
“As a marketer, I thrive working in regulated industries,” says Kruse. “I love the discipline of working within strict boundaries to hit the bullseye.”
Kruse has an incredible knack for uncovering applicable insights in market research, and 4Blooms’ founder couldn’t be more thrilled to have such a talented strategist onboard.
“We’re delighted to have such an accomplished strategy architect, who understands restricted products, joining our ranks,” says Susan Rust, 4Blooms’ founder and CEO. “Sarah’s experience in national brand strategy will help many of our young, thriving brands grow quickly and securely in this new frontier.”
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