Marketing

Marketing Values: How Some Brands Don’t Make the Cut When a company doesn’t deliver on the core values it advertises, people notice. For cannabis industry professional Elizabeth Barr, Director of Operations at Point Bay Cannabis, false advertising and misleading campaigns not only hurt consumers, but also set back the industry as a whole. That’s why, in 2020, Barr started … [Read more...] about Marketing Values: How Some Brands Don’t Make the Cut