It's no secret that Artificial Intelligence (AI) is revolutionizing the cannabis industry and the way we approach marketing, sales, and operations. When it comes to building your brand, we know that hiring an agency can cost $5,000 -10,000 easily. But what if we told you that there's a way to have an AI assistant and marketing consultant on your team doing all the things an … [Read more...] about AI is Changing the Cannabis Game
Marketing
Marketing Values: How Some Brands Don’t Make the Cut
Marketing Values: How Some Brands Don’t Make the Cut When a company doesn’t deliver on the core values it advertises, people notice. For cannabis industry professional Elizabeth Barr, Director of Operations at Point Bay Cannabis, false advertising and misleading campaigns not only hurt consumers, but also set back the industry as a whole. That’s why, in 2020, Barr started … [Read more...] about Marketing Values: How Some Brands Don’t Make the Cut