Four Digital Marketing Strategies to Grow Your Business

Cannabis E-commerce: 4 Digital Marketing Strategies to Grow Your Business

Wrangling the cannabis industry can be a hard fish to catch, but setting up proper digital weed marketing line is sure to catch a profit – hook, line, and sinker.

Thanks to rapid fire legalization, cannabis and cannabis seeds industries are seeing something that few of us ever expected to happen in our lifetime- the industry has gone digital. And not just digital, but has become a full force e-commerce gold mine. From apps to online shopping, delivery systems, and even website to store front traffic routing, e-commerce has reached the marijuana industry. The cannabis market is estimated to hit a staggering $23 billion by 2022.

Which catches the interest of many connoisseurs and entrepreneurs alike. And rightfully so. However, figuring out how to stay inside the laws of selling recreationally, and at the same time creating a notable online presence is the real key to success within this burgeoning market. As laws change and recreation becomes more widely accepted, demand increases. With a notable increase in demand, many businesses rush to nab a piece of that incredible profit. To make sure that your business stands out and doesn’t become dead in the water, you have to get online. 

Truths About Digital Marketing

  • Truth: Customers as well as companies, tend to buy what they need online

 

And what exactly does this mean for your cannabis seed, weed, and need markets? Retailers and customers are heading to the internet to fulfill their shopping needs. While it’s rare that you can find actual, smokable, marijuana online (although this is changing), everything else is largely available. Which means that a brick and mortar storefront and community supported business isn’t quite enough if you want to stay secure within the cannabis market. Opening your marketing and selling platforms to a digital community can allow you to not only sell direct to customers, but to other retailers as well. 

This also will bring in customers that live outside of your legal selling areas, setting your business up for the coveted marijuana tourism niche. If you can offer reliable and sought after services to clients that live outside of your recreational selling range, you can secure a visit when they’re in the area. Creating a solid relationship by selling items like cannabis seeds, apparel, and glassware can introduce more foot traffic and interest to buyers that are only in the area for a short period of time. 

  • Truth: A solid digital footprint is your way to get connected

Digital business directories are a great way to get your name and your business out there for a wider audience to enjoy. This is especially true for niche businesses looking to strike out in the cannabis market. If you’re selling cannabis seeds, or unique glassware for example- these particular goods can be sold online to a larger market than the one you’ll find at home. Creating a buzz for your store, and a desire to check out any stock you can’t sell online. For many cannabis entrepreneurs, it can be beneficial to deal in some stock that can be sold legally across the internet to generate a larger customer base than you can create with pot alone. 

Many customers are looking for a unique experience when it comes to their consumption needs. The cannabis market has become to resemble other boutique experiences like breweries and specialized eateries. People tend to look online for these tailor made experiences. With a solid webpage a decent digital exposure, you can ensure that your business will be one worth finding. 

Digital Marketing Strategies for Your Cannabusiness

Social Media

Social media is perhaps the best way to get your digital footprint out into the world and quickly recognizable. Using facebook groups, twitter feeds, and instagram influencers are all excellent ways to get your products to the masses quickly. 

SEO

Search engine optimization (SEO) is one of the few ways to legitimately expose your cannabis centered product on the web. Certain laws restrict what can, and cannot, be blatantly advertised on big name sites like facebook, or google ads. Using SEO techniques tailor made to the cannabis seeds and needs industries can get your name at the top of any quick google search list. 

Apps

Apps are another excellent way to get your name, products, and promotions directly into the hands of your customers. Using an app that can alert clients of sales, promotions, and new products is an inexpensive way to keep your customers informed. 

Local Directories

A local cannabis business directory is another great way to get your brick and mortar business on the digital map. Adding your business profile and web page to google maps will get you noticed by the pickier cannabis connoisseur. Other online cannabis business directories are a lowkey way to get your brand out there to the clients that will frequent the most.

Emerald contributor since April 2019

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