The Spritz, Courtesy of House of Puff
With a commitment to elegance, inclusivity, and social impact, House of Puff emerges as more than just a cannabis brand. It’s a catalyst for cultural change, shaping a future where sophistication meets empowerment in every puff.
Dive into the journey of Kristina Adduci, founder of House of Puff, as she shares her inspiration for redefining cannabis consumption and the brand’s vision for transforming the conversation around it.
Kristina Adduci, Courtesy of House of Puff
Emerald Magazine: What’s the inspiration behind House of Puff, and how is it transforming the conversation around cannabis consumption?
Kristina Adduci (KA): The inspiration for House of Puff came from a desire to shift the cannabis narrative towards elegance and sophistication rooted in my own needs. I couldn’t find products on the market that fit my lifestyle. My vision was to create a brand that redefines cannabis consumption as an artful, refined experience—much like enjoying a fine wine. House of Puff stands to transform the conversation by marrying high design with high society, in a manner that’s both inclusive and empowering.
Emerald: How do you balance being a mother with your role as the founder of a consumer cannabis brand?
KA: Balancing motherhood with entrepreneurship is a dance that requires both discipline and flexibility. It’s about prioritizing, compartmentalizing, and being present in the moment—whether that’s during a strategy session or at my twins’ recital. It’s also about setting an example for my children by pursuing passions and demonstrating the power of hard work.
At times, cannabis certainly helps me be a better parent. I am not as quick to get upset. I’m calmer, and it helps me get the sleep I need to parent two 5-year-old twin girls.
Emerald: What motivated the creation of House of Puff’s first THC product, The Spritz—and oral spray? What sets it apart in the market?
KA: The Spritz was born from the desire to offer a product that aligns with the modern consumer’s lifestyle—sophisticated, discreet, and convenient. What sets it apart is its low-dose, high-design approach. It caters to those who appreciate the finer things in life, including control over their cannabis experience. Especially for those who don’t want to smoke or vape, and want a nice high within 15-30 min.
Emerald: Why collaborate with artists to design smoking accessories for House of Puff? How does this contribute to the brand’s ethos?
KA: Collaborating with artists is at the core of our brand ethos, bringing diverse voices and aesthetics into the cannabis space. This approach not only celebrates creativity. It also elevates the functional aspect of our products to works of art, aligning perfectly with our mission to beautify the world of cannabis accessories.
Emerald: How do you ensure that the smoking accessories created by House of Puff are both functional and aesthetically pleasing for the modern consumer?
KA: We meticulously curate our artist collaborations to ensure that every product not only meets a high standard of functionality but also serves as a statement piece. We work hand-in-hand with visionary artists who share our dedication to creating designs that blend seamlessly into the modern consumer’s lifestyle This ensures each piece is as practical as it is visually appealing. Our accessories are crafted to complement everyday elegance, ensuring they’re not just tools for consumption but also conversation starters that reflect personal style. Our rolling papers, in which we license artworks from artists, also have a giveback component to nonprofits, as well as the artist. It’s all about giving back with every puff.
Emerald: As a women-owned and Latina-led company, how does this influence the brand and its products?
KA: As a women-owned and Latina-led brand, we bring a fresh perspective to the industry. This influences our brand and products by infusing them with the warmth, vibrancy, and inclusivity that reflect our values. It also inspires us to empower.
Emerald: Could you share some insights into the challenges you’ve faced as a cannapreneur, and how you’ve overcome them?
KA: The cannabis industry has its challenges, from navigating regulatory hurdles to overcoming stigma. Our approach has been one of resilience, education (see our blog and YouTube channel), and advocacy. We focus on building a brand that stands on transparency and quality. We’re also proactive in engaging with the community to shift perceptions positively.
Emerald: House of Puff is based in New York City. How does the city’s unique culture and atmosphere influence the brand’s identity and product offerings?
KA: New York City‘s energy, diversity, and artistic flair are woven into the DNA of House of Puff. The city’s culture inspires our brand’s identity, encouraging a bold, innovative approach to our product offerings and ensuring we remain at the cutting edge. Some of our products like the Barrow St Bowl are a nod to our NYC roots.
Emerald: How does House of Puff support criminal justice reform? How do you integrate these efforts into your brand’s mission?
KA: House of Puff is committed to supporting criminal justice reform and acknowledging the disproportionate impact of cannabis prohibition on communities of color. We integrate these efforts into our mission through partnerships, advocacy, and a portion of proceeds going to reform initiatives. One of our favorite partners to work with is Solitary Watch, a nonprofit that works to eradicate solitary confinement in the U.S. We’ve also supported the incredible work of the Floret Coalition, National Bail Out, and Housing Works.
Emerald: Looking ahead, what are your aspirations for House of Puff, both in terms of business growth and social impact?
KA: Our vision for House of Puff stretches far beyond just scaling up — it’s about setting a whole new bar. We want to be a brand that’s synonymous with the luxe side of cannabis, known for pioneering products like The Spritz. It’s not just about nationwide shelves sporting our products, it’s about the ripple effect we’ll create. We see House of Puff sparking meaningful conversations, breaking down barriers, and championing the change that reshapes cannabis culture.
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