New York Times bestselling author, actress, singer, wife, Netflix star, and Mom, Kristen Bell, is proving that she can really do it all by adding “Canna-preneur” to her list of titles with the launch of her CBD-infused skincare brand, Happy Dance.
Kristen was inspired by her own experience with the trial and error of testing out CBD skincare, according to Happy Dance. She wanted to create a brand that would inspire mothers and others to “turn down the volume on life’s chaos” by scheduling the time out of the madness to recoup and relax.
About the Branding
Happy Dance was released in partnership with Lord Jones, one of the biggest names in the luxury CBD space. Users know Lord Jones for its gummies and topicals. Happy Dance was released as its sister brand in October 2020.
Happy Dance works to expand the target market of Lord Jones. Together, they hope to help end the stigma that surrounds CBD and other hemp-derived products.
According to Happy Dance, they are on a bigger mission than just self-care. The company donates 1% of profits to A New Way of Life Reentry Project in Los Angeles. The non-profit provides pro-bono legal services, housing, and more services for women released from prison.
The company successfully reaches its target market through creative branding strategies and brightly-colored packaging that communicates well with millennial moms.
The initial launch includes a total of three products: a CBD Bath Bomb (60 mg), a CBD Body Butter (200 mg), and a CBD Coconut Melt (225 mg). Happy Dance also offers bundles of their products to help save some coins.
CBD Bath Bomb
60 mg per 4.0 fluid ounces
The bath bomb brick is made from the nourishing ingredients of coconut oil and cocoa butter, as well as the calming properties of CBD for a rejuvenating soak.
The bath bomb resembles a Lego block with four break-apart cubes. Users can double their dose by adding two bricks to their bath, or get up to four relaxing soaks out of each brick.
The bath bomb bars are scented with the uplifting ingredients of grapefruit and ginger to transport bathers to their “happy place.”
Taking a look at the lab test results, the CBD content is 70.6 mg, which is within the -/+10% range of what is listed on the packaging. This would score the product a “A” for excellent on the accuracy scale.
But because there is no detected THC in the test results, this means that the product is broad spectrum rather than full spectrum as advertised.
CBD Body Butter
200 mg per 6.7 fluid ounce jar
Happy Dance’s body butter is described as a “supercharged” whipped body lotion, packed full of antioxidants and CBD. According to the company, the body butter is designed to give rich moisture without a greasy feel.
The body butter claims to be “a luxuriously smooth blend of plant-based oils and butters nourish dry skin, while rosemary and rice bran extracts provide antioxidants.” according to Happy Dance.
Antioxidants are super rewarding to the skin. According to Healthline, antioxidants work to eliminate the harmful free radicals in the body that can lead to more serious issues like cancer, diabetes, and heart disease.
Looking at the lab test results, the CBD body butter shows that the CBD content is 7% over-advertised, making it within the -/+10% range. The labeling scores an “A” for accuracy. Specifically, the body butter contains 214 mg of CBD.
CBD Coconut Melt
225 mg per 3.6 fluid ounce jar
The CBD coconut melt is the most unique product in the lineup. To keep things simple, the coconut melt has just two ingredients: coconut oil, and hemp extract.
The melt has many different possible uses, perfect for the multitasking mom. The product’s description claims that consumers can use the melt as a “skin moisturizer, a belly balm, a hand and cuticle hydrator, a makeup remover, a post-shave moisturizer, and a hair mask.”
The product works to perfectly eliminate a cluttered counter space, or the extensive self-care routine by packing many purposes into one jar.
Taking a closer look at the lab-test results available, the coconut melt shows that the CBD content is 251.6 mg, that is 12% over advertised. This would give the product a “B”(decent) on the accuracy scale.
According to Happy Dance, they make each product with full-spectrum formulas from high-quality hemp. Leaving in all terpenes and rare cannabinoids.
Happy Dance products are all-natural and vegan. They formulate their products without animal testing and harmful ingredients. Users can find the avoided ingredients on Happy Dance’s ingredient blacklist.
The company claims “If we wouldn’t slather it on our own mothers, we wouldn’t put it in Happy Dance products.”
To ensure that they remain fully transparent on ingredients and potency, each product label includes a traceable lab batch code. That customers can enter on the brand’s website for results.
We compared the lab test results on the samples on the Happy Dance website, and found that the products scored excellent and decent.
However, the test results show that the company’s formulas contain no THC. This means they use broad-spectrum, rather than full-spectrum formulas as advertised on the website.
Where to Buy?
Happy Dance keeps things simple with their product line, giving us the essentials for a pampering bath experience. Each product is in the low-mid price range ($15-$30). Keeping the selection affordable for the busy mothers who already have a never-ending shopping list.
As of March 2021, Happy Dance is only available in America.
Their products are available online. But for those who need to see, feel, smell or experience a product before buying it — Happy Dance has now danced its way into the brick-and-mortar business at Ulta Beauty. Ulta now carries Happy Dance at in-store locations across the U. S.