Photo courtesy of Soft Power Treats.
In a saturated edibles market, Soft Power Sweets does business differently by focusing on ethics, sourcing, and ingredients while creating lavish cannabis-infused sweets. A love for “plants, candy, and the Earth” is the foundation for this New York-based company, which strives to create products that are rooted in gentleness and concern for all.
With a background in hemp and CBD, Soft Power Sweets emerged last year with THC-infused sweets when recreational cannabis use became legal in the state. Since then, they have earned the title of having the number one chocolate edible in the NYS Cannabis Cup
The goal is not to just get high off their chocolates, but to enrich one’s palette, body, and mind. Soft Power Sweets strives for their products to be equally delicious and relaxing for consumers. Consumers can indulge in rich caramels and delicious dark chocolate infused with either CBD or THC.
Soft Power Sweets THC products include Dulce De Leche Caramels, Raspberry Rainbow Cookie, Matcha Latte Caramel, Cherry Chocolate Bar, and High, I Love You chocolate hearts. The company sells their edibles in most dispensaries around New York, including The Emerald Dispensary in Brooklyn.
Their CBD products include Chamomile Cabernet Caramel for sleep, Apple Ginger Caramel for relaxation, and Maple Latte Milk Caramel for focus. Those treats and more are available on the Softer Power Sweets website.
A variety of flavors and different types of infused sweets allow Soft Power Sweets to appeal to just about all paletes. To be even more accessible, all of their chocolate sweets are vegan, allowing those with dietary restrictions to indulge. With research and development, Soft Power Sweets was able to discover a coconut oil base to be the perfect carrier for various cannabinoids while keeping the integrity of the chocolate.
Consciously-Sourced Sweets
Soft Power Sweets’ mission is not to just sell luxury-esque cannabis edibles, but to be environmentally conscious with packaging and use ethically and locally-sourced ingredients only.
The company sources the distillate and solventless rosin in their products from Gail and Amy Hepworth, seventh generation farmers at Hepworth Farms—pioneers in the organic farming movement in New York.
Moreover, Soft Power Sweets only buys chocolate from the Republica del Cacao to ensure they use ethically-sourced and environmentally-safe chocolate. Located in Ecuador, they develop sustainable cacao using traditional techniques, ensuring the authenticity of the plant from the start of extraction. Working with only local producers and farmers, Republica del Cacao gives back to the communities of Ecuador.
Just like their mother chocolatier company, Lagusta’s Luscious, sourcing the highest-quality chocolate from Latin America is a point of pride for Softer Power Sweets, according to their website.
From their cannabis and chocolate to their 100% recyclable packaging, Soft Power Sweets never compromises their core values. They understand both cannabis and chocolate have been tools of weaponization in regards to control, racism, and environmental destruction. As a result, the company strives to support efforts that serve those impacted by the War on Drugs.
Accordingly, the company donates $1 from every box of CBD chocolates to the Last Prisoner Project, a nonprofit organization dedicated to drug policy reform.
The Future is Sweet in New York
Intertwining feminism and cannabis is another important mission for the brand. Women are historically underrepresented in numerous industries, especially cannabis; Soft Power Sweets is changing that.
Thankfully, “New York has done a great job through the Conditional Adult-Use Recreational Dispensary (CAURD) program and Social and Economic Equity (SEE) initiative to encourage people who have been left out in other states,” according to the company. “This has led to many more women-owned businesses here than in other states. We have also been given a microphone and intend to keep using it.”
While recreational cannabis use is legal in New York and over 20 additional states, it is still federally illegal. Hopefully progress continues and there is effective change on a federal level. The Safe(r) Banking Act and Reschedule Cannabis Act would pave the way for more cannabis related opportunities across all identities, especially those wrongfully impacted by outdated cannabis laws.
Post from @softpowersweets in Instagram.
The future is bright for the New York cannabis industry, especially for edibles, and Soft Powers Sweets plans to continue to grow the business and introduce new products.
“New York is going to be a leader in the U.S. cannabis market and we plan to be part of the edibles conversation,” according to the company. “We are continuing our expansion across the state and are refining our product menu based on a year’s experiences. After the success of our Valentine’s Day High, I Love You tins, we will be releasing seasonal items throughout the year and really defining what our core daily-use items will be. In an effort to treat cannabis as an equal ingredient in our recipes we have solventless hash rosin releases and other goodies up our sleeves.”
Written by CiCi McAllister.
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