Submitted by Jeff Jarvis, PossibleNOW staff Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers receive relevant communications when they are given a voice regarding … [Read more...] about Op-Ed: Want to Improve Patient Relationships? Let Them Express Their Preference