Photo Credit: Philippe Marquis
In the rapidly evolving world of New York’s cannabis industry, one company is redefining what it means to provide security services. Majesty Security Service, founded by the charismatic Diesel Cummings, is the first and only firm in the state that specializes exclusively in cannabis security. But what sets them apart isn’t just their niche focus—it’s their unique approach to security, embodied by their “cannaguardz,” and the personal story that drives Cummings’ passion for the industry.
The Personal Mission Behind Majesty Security
Cummings’ journey into cannabis security began with tragedy. His oldest brother, Timothy, was murdered at the age of 24 due to gang violence related to cannabis in the BedStuy/Bushwick area of New York. Cummings, one of eight siblings and only 7 years old at the time, grew up in the shadow of this loss. This experience led him to recognize the importance of social equity in the cannabis industry.
“My brother’s death was a result of the criminalization of cannabis,” Cummings explains. “Now that New York is legalizing it, they’re giving priority to licensee applicants with previous cannabis-related convictions. That’s social equity, and it needs to happen across states. I’m honoring Timothy’s memory by bringing my skills to this industry and fighting for that change.”
This personal mission led Cummings to start Majesty Security Service, with the goal of not only providing top-notch security but also changing the stigma surrounding the cannabis industry. And the key to this mission? The cannaguardz.
Hospitality Meets Vigilance: the Cannaguardz Approach
While Cummings knows that safety and vigilance are top priority, he also understands the importance of hospitality and a welcoming atmosphere. Majesty Security’s cannaguardz embody this balance.
“What sets us apart is that extra touch of hospitality and empathy,” he explains. “We want our cannaguardz to be able to adapt to any situation and make sound decisions, all while giving customers a great hosting experience.”
This philosophy stems from Cummings’ own experiences working security at Housing Works, the first licensed cannabis dispensary in New York City. There, he quickly realized that the role of security in this new industry was about more than just keeping the product and money safe.
“The cannaguardz are the first people everybody sees when they come through the door,” he says. “So it’s crucial that they embody that welcoming spirit while still being vigilant.”
Above and Beyond: Tales of Exceptional Service
Cummings’ approach to customer service is legendary. Stories abound of him promising to put people at the front of the line if they returned the next day. “The hosting experience is extremely important to me,” Cummings emphasizes. “I want every customer to feel welcomed and respected, even if they’re feeling anxious or unsure about this new industry.”
But don’t let the friendly demeanor fool you—Majesty Security’s cannaguardz are highly trained professionals, handpicked by Cummings himself.
“The bar is set super high for safety reasons,” he explains. “Even if someone’s good at security, if they don’t have that hosting mindset, they won’t be a good fit.”
From NYC to Beyond: High Demand, Higher Standards
This selective approach has paid off, with Majesty Security now providing services to over 20 stores in New York state and swiftly expanding to other states. But for Cummings, it’s not just about growth—it’s about promoting cannabis awareness and changing the way people think about the industry.
One of the key moments in Majesty Security’s growth came when Cummings was introduced to Peter Beznos, the owner of Hi! Dispensary in Williamsburg.
“[Beznos] was opening up in a week, and my company was very new, but we scrambled and hustled to get them the right cannaguardz,” Cummings recalls. “Luckily, we had been heavily recruiting.”
Building Trust and Relationships
The night Cummings went to meet Beznos, they recognized each other from their time at Housing Works—Beznos as a customer, Cummings as head of security. As they discussed the potential for Majesty Security to provide services for Hi! Dispensary, Beznos’ trust in Cummings became evident.
“In the middle of our negotiations, he said, “since you live close, can I call you anytime if something comes up?” I said absolutely, I’ll be there anytime, day or night,” Cummings recounts. “Ever since, his business has been super appreciative. Hi! has been a major reason for our success. Beznos has evangelized Majesty Security, and that’s even how our services arrived at The Emerald Dispensary.”
Cummings plans to continue expanding Majesty Security’s services across New York State and to other states, growing alongside the evolving needs of the cannabis industry. This kind of strategic growth has been instrumental in Majesty Security’s success.
The Future of Majesty Security
Despite this growth, Cummings never forgets the lessons his father taught him about flying straight in business. Sadly, Cummings lost his father just two months before starting at Housing Works. A month after his father passed away, one of his best friends, Tom, passed away as well.
“I share that story with the cannaguardz because I never let anything get to me, and I maintain the hosting experience no matter what, even through grief,” he says. “I pitch that and include it as part of my guards’ training.”
Mission Driven, Every Step of the Way
Through all this growth, Cummings’ commitment to his original mission remains unwavering. “What we’re trying to do is change the industry so we can change the way the stigma and security are perceived,” he says. “The cannaguardz are there to maintain the hosting experience while keeping everyone and everything safe. It’s my passion.”
Majesty Security wants to stay humble and exceptional on all scales of the industry so that they can safely promote cannabis awareness not only in New York City, but across the state and the country.
Changing the Game
In the end, what drives Cummings and Majesty Security is a simple but powerful mission: to change the face of cannabis security, one cannaguard at a time. With their unique blend of hospitality, professionalism, and personal passion, they’re not just securing the industry—they’re helping to redefine it.
As Cummings puts it, “the cannaguardz are there to prepare ourselves for the industry’s evolution, to think ahead and prevent problems before they start. We’re always vigilant, but we’re also always welcoming. That’s what sets us apart, and that’s what’s going to change this industry for the better.”
With Majesty Security leading the charge, the future of cannabis in New York looks brighter—and safer—than ever. And as they continue to expand, bringing their unique brand of security to new markets and new heights, one thing is clear: the cannaguardz are here to stay, and they’re changing the game one welcoming smile at a time.
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