Happiness in Healing

We spend about one-third of our lives sleeping. Sleep is essential to our survival. It is also the best time for our body to heal itself. However, quality sleep is not a reality for everyone. Numerous factors are involved in sleep deprivation. For Joy Smith, chronic pain stole precious hours of sleep and began to affect her mood and overall health. Joy is a wife, mother and grandmother. When she found herself suffering from issues of chronic shoulder pain and sleeplessness, and traditional medication wasn’t effective, she set out to find a natural solution. According to the National Sleep Foundation in 2015, pain is a key factor in American sleep debt. This means lost work productivity, lack of time for recreation afterward and the feeling of not having a desired quality of life. Joy found out about a natural way to heal herself through cannabidiol, or CBD, a compound that has long been making waves in the cannabis industry and a way to heal the body without having the psychoactive side effect. Not every CBD formulation is effective, however. Smith founded Joy Organics. The family business was started when her husband decided to get on board and was soon followed by their children and their spouses. The company felt an obligation to support the cause of abused women, making it a major component of the company to help and empower those who have been refugees, homeless or victims of human trafficking. Starting out in the cannabis industry can be quite difficult if you don’t know the ropes. Joy outlines the challenges she encountered when she decided to form a CBD-exclusive company. Key factors to be aware of include financial support, logistics, processing and even the way you name your business.

One of the main challenges is banking. Most U.S. banks would steer clear of CBD companies for fear of legal troubles. Joy advises people looking to start in the CBD business to keep cannabis industry terms out of their company name. Hemp, cannabis and other related terms tend to scare banks off. There are cannabis-friendly banks, but they require a large deposit and significant reserves.

Shipping can be tricky as well. Major couriers, such as USPS, UPS and FedEx, won’t ship known CBD products. Company names can turn out to be red flags for banks and shippers. Similarly, shopping cart companies such as Shopify will not work with CBD companies. Joy also advises everyone starting out to label themselves as health and wellness businesses.

Joy Organics has also started a wholesale program that gives retail stores the opportunity to have a shared income by selling the products. Retailers are given a discount of 50 percent to 60 percent off retail prices, plus free shipping, which will allow them to do a 100 percent markup and increase their margins. For those who want to gain some insight on how to start a CBD business, Joy Organics’ 15-minute informative videos are available on YouTube.

Product safety and quality are priorities of Joy Organics. The extraction method they use is vertically integrated and does not use CO2, which requires solvents to break down the paste. Joy Organics’ products are pharmaceutical-grade CBD. One of the main points of confusion in the market is full spectrum versus isolates. Isolates can result in cheaper products that can be more ineffective due to having extracted only CBD and missing the other essential components. Full spectrum, on the other hand, includes CBD, minor cannabinoids, terpenes, flavonoids, fatty acids and lipids. Being 100 percent THC-free is a vital point for Joy Organics. It is ideal for individuals who need to pass drug tests, such as government workers. Others simply do not want the effects of THC, for religious or other personal reasons. Athletes may also use CBD products without the fear of THC showing up when tested.

Joy reported, “Our best-selling products are our 500 mg tinctures in mint flavor and our softgels. One important point to note about our softgels is that they offer the greatest bioavailability, which is the degree and rate at which a substance is absorbed into the bloodstream. It is twice as high as any tincture on the market. The health benefits include pain relief, anti-inflammation, anxiety relief and help with sleeping. We’ve had customers tell us that our products have helped them breathe better, or even to stop stuttering. Our products have helped their pets be less anxious and better behaved.”

With a brand that promotes positivity and altruism, Joy Organics is on the path to becoming one of the top CBD providers in the United States.

Emerald contributor since March 2012


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