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LOS ANGELES, Jan. 10, 2019 /PRNewswire/ — Old Pal announces a public eye display campaign to start the new year with billboards and posters in New York, Los Angeles and San Francisco.
The public eye campaign is on display all over key, highly trafficked locations in the neighborhoods of Venice, West Hollywood, Silverlake, Downtown, Culver City and Santa Monica in Los Angeles. The Mission, Outer Sunset, SOMA, Marina, Haight Ashbury and Berkeley in San Francisco. And Williamsburg, the Lower East Side, SOHO, East Village and Nolita in New York, a region that is not yet legal for recreational consumption but is a focus for Old Pal as a potential market.
Designed by Old Pal partners, The LAND Boys out of Austin, Texas, the billboards and posters convey messaging consistent with the look and feel of the brand. The LAND Boys have garnered a well-known reputation for their aesthetic working with a number of companies like Hermes, Levi’s, Patagonia, Stumptown Coffee and The Ace Hotel. By collaborating across various silos, the LAND Boys have elevated Old Pal’s perception within the cannabis world to create recognizable packaging and a soft goods program launching this winter.
“Old Pal’s vision is much larger then just cannabis; in fact, we’re a brand dedicated to building culture around every aspect of the Old Pal lifestyle,” said Jason Osni, Old Pal co-founder. “The campaign introduces the entire country to our aesthetic and who we are as a company. As cannabis becomes a national topic of conversation, Old Pal will help push the narrative of acceptance from coast-to-coast. This is just the beginning and we have so much more to share!”