Angela Mustone’s award-winning line of intimacy enhancers and self-care products, made with hemp seed oil and CBD, has earned a cult following worldwide. Find out what started her journey and how HighOnLove is growing.
Over the past 15 years, Angela Mustone has been a driving force behind some of the most innovative sexual health and wellness products on the market. Prior to becoming the president of Produits Amour & Beauté, she worked for California Exotic Novelties, Dermalogica, and within the beauty industry. An international sales expert and fluent in three languages, Mustone has a unique global perspective that transverses multiple markets and demographics. She sources only the best ingredients from around the globe, fine-tuning each blend to perfection.
The Emerald Magazine: What made you start your company?
Angela Mustone (AM): HighOnLove® exists to break down the stigma surrounding sexuality, self-love, and cannabis. Recognizing the power of CBD and hemp seed oil in the wellness realm, I knew that the right formulas could lead to extraordinary results.
Intimacy is not something we should shy away from. I created my brand to empower women and remind them that their self-care and sexuality are crucial for living a healthy, happy life.
Emerald: What is the most popular product?
AM: Our line’s Stimulating Sensual Oil and O Gel are popular all over the world. We receive messages from women all the time saying that these products have transformed their sex life. They are truly a game-changer for those experiencing vaginal dryness, discomfort, or decreased libido, which can happen after childbirth, during menopause, or even be a lifelong struggle for some. I am truly proud that I can help women around the world reclaim their pleasure.
Emerald: What was the biggest struggle or hurdle?
AM: Funding and raising capital was the initial challenge in starting out my business. Now, it’s about the shift in retail after COVID-19. There have been ups and downs but it’s all about adapting. We’ve put way more effort into our online community on social media, and elevating our website for e-commerce. We’re also expanding globally, focusing on establishing the brand in top European markets such as Paris and Germany.
Emerald: How did you come up with the name?
AM: It’s a little play on words since CBD and cannabis hemp seed oil are involved, of course, but our brand name’s version of getting “high” is more about elevating well-being–from self-care or self-love to romance with a partner. It’s about taking pleasure from these outlets and being shameless about it. Because why should anyone be?
Emerald: What inspires the brand?
AM: Our brand promotes a healthy, sex-positive attitude. We encourage women to explore their sexuality on their own and become intimate with themselves, first and foremost. We believe that each and every woman should be responsible for–and proud of–her own pleasure and sensuality. At the same time, we are all about beautiful things. Our products are little luxuries–we really believe in the simple joys of gorgeous bottles filled with high-quality products that truly live up to the promise.
Emerald: When did you realize you were making it?
AM: The usual answer would probably be something about getting our first extra-large order, but to be honest, it’s more about getting positive feedback from real people who appreciate the products. Every time I get a message on social media from someone who says their sex life has been improved by the Stimulating Oil or O Gel, or someone who is just pampering herself with our self-care products, I’m truly overjoyed—that’s what makes it worth it, for me.
Emerald: What’s your best advice for entrepreneurs?
AM: Stick to your guns. You have to believe in your project first—if you don’t, how can you convince anyone else to invest in it or sell your products? You need an endless supply of determination and courage. I wake up with butterflies in my stomach even now. It’s nerve-wracking to be an entrepreneur—but it’s also thrilling.
Emerald: From the HighOnLove Blog: How can I learn to relax and enjoy pleasure?
AM: It’s one thing to have anxiety in your everyday life, but another thing to experience anxiety between the sheets. It ruins your mood, kills the vibe, and makes you even more anxious to try again! Depending on the severity, intimacy anxiety can decrease the pleasure you feel during sex or even deter you from engaging altogether. Luckily, we happen to know a thing or two about overcoming sexual anxiety by increasing pleasure and learning how to relax at the moment. Here are a few of our best tips to enjoy sexual pleasure and create a stress-free zone in the bedroom!
Get Real With Yourself
AM: Before anything else, it’s time to get real about your anxiety. What’s causing you to feel tense before sex? Is it something in your control or your partner’s? In an age where we’re all secretly seeking perfection, anxiety about sex has become much more common than we all tend to think. In other words, it’s pretty normal to feel this way! We recommend doing some soul-searching to hone in on why you’re feeling anxious about intimacy. Getting real with yourself is the first step to anything, and when it comes to sex, it’s pretty tough to enjoy without complete transparency.
Talk It Out
Like we said, be transparent with yourself, but also with your partner. Sometimes, the best thing you can do to avoid those awkward moments during sex is to be open and honest with your partner beforehand. Let them know you’re feeling anxious about intimacy and work together as a team!
However, if you’re getting intimate with someone new, that alone could be the very reason you’re experiencing sex anxiety. In that case, consider slowing things down. It can be tempting to jump into bed right away, but the reality is that sex is generally much more enjoyable when both parties are comfortable with each other. Before sealing the deal, you could experience intimacy in a few other ways that happen to be just as pleasurable, but with a lot less pressure.
If you ask us, nothing beats sex anxiety like a sensual massage. Release the tension in your body, get closer to your partner, and relax before going any further. For the best massage of your life, set the scene. Try our Sensual Massage Candle—the delicate rose scent alone will help relax you and make you more comfortable in intimate situations. Once the wax melts, blow it out and use the luscious hemp seed massage oil to pamper each other.
Increase Your Pleasure
We’ve all had moments where sex didn’t feel as pleasurable as expected. It might have just been the wrong partner and a lack of passion, but nerves could also be the culprit of decreased pleasure! Try bringing a few intimacy products into the bedroom to elevate the experience for both of you. For unforgettable orgasms, the Stimulating O Gel will become your best friend! Within a few seconds after applying the gel, you should feel the warmth of the product and a slight tingling sensation in your most intimate areas. Sometimes, we could all use a little help reaching the climax, which is why we all need the O Gel on deck just in case. Use it when you’re on your own or with a partner. Whichever you prefer, we guarantee that it’ll help you overcome the last of your intimacy anxiety and help you find enjoyment in some of the most pleasurable moments.
I really don’t want to share that I bought it too. :))