A very Brooklyn kind of daydream has become real on Myrtle Ave in Bushwick. The Emerald Bakery & Cafe has officially opened at 1224 Myrtle Ave., directly across from The Emerald Dispensary. The two spaces function almost like extensions of each other—one focused on coffee and quick stops, the other on a curated cannabis selection. Inside the cafe, it’s a mix of … [Read more...] about The Emerald Bakery & Cafe Opens: A Pairing Guide on Myrtle Ave
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Cannabis After Moral Panic
AI generated image The first wave of cannabis legalization in America was driven by a language of liberation. Packaging leaned into lifestyle cues. Brands framed products as natural, plant-based, and socially progressive. That framing is now under pressure. Across multiple legal markets, regulators are recalibrating how cannabis is marketed. Rising public concern … [Read more...] about Cannabis After Moral Panic
Why Most Cannabis Startups Fail Before They Even Launch
Photo by by NaturesCharm Cannabis is often framed as a “green rush,” but the reality is closer to a regulated, capital-intensive consumer packaged goods business with unusually high operational friction. As a result, many founders fail before opening their doors. That’s not because the product is bad. It’s because the business is built on assumptions that collapse under … [Read more...] about Why Most Cannabis Startups Fail Before They Even Launch
Smokiez Edibles: A Decade of Tenacity in the Cannabis Industry
Featured image courtesy of smokiez.com In an industry fueled by hype and venture capital, Smokiez Edibles took a very different route. No big funding rounds, no celebrity backers, just a father and son rolling up their sleeves and deciding to keep going. Ryan Wright still remembers the company's early days like a fever dream. It was 2010, the tail end of the financial … [Read more...] about Smokiez Edibles: A Decade of Tenacity in the Cannabis Industry
NAR: A Cannabis Brand Born from Healing, Hustle, and Heart
All Images courtesy of NAR New York When Nargis Hakimi set out to build her cannabis brand, she wasn’t chasing hype—she was chasing healing. A mother of two who came to the plant later in life, Hakimi turned to cannabis in the wake of divorce, depression, and anxiety. What started as a personal tool for survival and self-love eventually became something bigger: a brand built … [Read more...] about NAR: A Cannabis Brand Born from Healing, Hustle, and Heart