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Humboldt’s Craft Beverage Highlights

Humboldt County gets a lot of tourists coming to Northern California this time of year.  Many come to get away from the heat, while many come to get away from general urban madness.  As I like to tell folks who have never visited the area:  “There’s not a lot of people or traffic, and we […]


Around the Campfire

Writers for the Emerald Magazine are occasionally sent out on missions to complete assignments based off firsthand experience from one of our editors. Occasionally, we (in this case, I) may do a cold call to a potential interviewee, in this case, it was to Campfire Cannabis based out of Portland, Oregon — my home turf. […]

Elk Ridge Holistic

Elk Ridge Holistic

“Their personal involvement with their patient has manifested a program in which they make it possible for people with terminal illnesses, or who are especially in need, to receive their products for free.” Off-roaders whizz along a span of terrain overlooking the mountains and redwoods in the heart of Humboldt County, California where the Eel […]

Ogre Berry Goo 3 (1)

Pot Talk: Sunrise Mountain Farms

“Males happen. And yes, those pollinations were unintentional, but Dave from Sunrise Mountain Farms, in Humboldt County, California, calls them “happy accidents” because he appreciates what came out of those crosses.” The all-female patch of Triple Berry cannabis plants grew in the garden. The plants were just doing their thing, reaching for the sun, doing […]


Expert Joints: On The Pulse Of Pot

“He aims to showcase that the industry is as diverse as the many different strains of cannabis found around the world.” There are so many different people in pot today, it’s hard to showcase them all. However, this is exactly what one individual named Craig Ex is doing. Every Thursday at 4:20 p.m. PST, Craig […]

Herbs The Word

“The people who enjoy pot and make the cannabis culture so diverse come from all walks of life and bring many things to the table.”  There are all kinds of people on pot these days. Thanks to legalization efforts, the herb is revealing inspirational people to the world. People from all over are united together […]

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The Life and Career of Renowned Horticulturist and Author Jorge Cervantes

“Cannabis is no longer a subculture, it’s pop-culture. It’s an industry worth billions, and as a movement it’s global.” As cannabis normalizes it’s easy to forget about the days when cannabis enthusiasts were outsiders. We’ve come a long way as a culture, movement, and industry. Some, including myself, can’t remember when popular strains didn’t exist. […]


FLIGHTS ReadyPacks: The World’s First Top-Shelf, Pre-Ground Cannabis

“Flights’ is an all-in-one solution. Say goodbye to your grinder, rolling tray and all the things that come along with keeping your own product.”   Discretion and convenience are often afterthoughts in the cannabis industry, but this newly launched company is, well…making it their business. As the world’s first enterprise of its type, Flights fills […]

woman on fire

People on Pot — Woman on Fire — Amber O’Neill

Amber O’Neill is a lead farmer at HappyDay Farms in Mendocino County, California, just north of Laytonville. HappyDay is a diverse and beautiful farm with terraced gardens of produce, flowers and cannabis. The revolutionary ranch is built on community and eco-conscious methodologies. And O’Neill is a revolutionary personality — a woman who is taking a […]


Public People on Pot

“I speak out on this issue, in part, because most Americans cannot, out of fear of losing their jobs or reputation or both.” Every movement needs its public champions, and the legalization effort is no different.  Leaders from within the cannabis community have spoken through the organization NORML (National Organization for the Reform of Marijuana […]

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