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It’s a simple question. What’s your cannabis business plan? If you don’t have one, that should be your first clue that you probably won’t survive the coming California cannabis legalization. If you’re still going off the old model of growing as much cannabis as you can, where ever you can, and selling it across state […]


Legalization is Coming

I believe that November 2016 will be our Rubicon moment with the California voters passing an initiative to make cannabis legal for recreational purposes, whether it’s age 18 (cigarettes) or 21 (alcohol). That said, I’ve got some serious concerns about the future of the Emerald Triangle (Humboldt, Trinity and Mendocino Counties). My biggest fear with […]



California Cannabis Voice Humboldt The conversation started in June of 2014 with a group of 35 people, stakeholders in our community. There was diversity in the crowd. We had business owners, small farmers, environmental proponents, county agency staff, state agency staff and people concerned about the future of Humboldt. We all came together for a […]


Building Your Cannabis Brand

Building Your Cannabis Brand  Matthew Owen Can you name me one Humboldt, Trinity or Mendocino County grower that is asked for by name when purchasing cannabis? Neither can I, and that’s the problem.   If you don’t have a name brand with market awareness then you are simply producing an agricultural commodity, and its game […]

The Emerald Magazine
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