R&B superstar John Legend surprised everyone in mid-September by partnering with Plus Products to launch 50 state compliant CBD gummies. This is a huge deal for the CBD and cannabis industries respectively, and though Plus Products manufactures THC products, spokesperson John Legend will only be working with CBD.
This line of gummies includes an original 25mg tiny bite in blueberry, an Uplift version with grapefruit flavor and vitamin b12, and the most popular, the blackberry tea + melatonin version they created with sleep experts Casper, best known for mattresses.
About the collab, Legend said in a statement, “I have been a believer in the benefits of CBD for some time. I was drawn to the PLUS team because they’re an innovative, family-run company, and they use science to deliver a consistent, high-quality product. I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.”
CBD is something that more people need access to, and this will hopefully increase not only awareness of the hundreds of other components in cannabis, but access to them writ large.
Jake Heimark, CEO and co-founder of Plus said in a release about the launch, “Giving the world a simple way to achieve balance has always been our mission, and the Plus CBD line allows us to expand from California to nearly all 50 states overnight. We are thrilled that John Legend and Casper have partnered with our team to support this exciting new initiative.”
Brands like Plus have access to breaking down more barriers than cannabis brands past, and mainstream partnerships serve this mission well. If Americans finally become more conscious of and comfortable with cannabis, the barriers that not only prevent cannabis from helping others but prevent justice from being served can hopefully be torn away.