Ron Silver and Kim Rael of Azuca are transforming the way you experience CBD.
In this interview, Kim Rael and Ron Silver recall their first introduction to cannabis. Silver — a lifelong cannabis lover and chef, and Rael — who comes from a career in tech, explain how their diverse backgrounds come together to form Azuca. Additionally, Silver and Rael discuss what is was like to bring their product to market, source it, and create controllable, low dose edibles. They give further insight into Azuca’s process, which includes triple-testing all products. Like many businesses in an outside of the cannabis industry, COVID-19 affected their business. But, edibles have proven to do well throughout the pandemic, Rael explains. “I don’t think traditional edibles are going to be on the market in a few years,” she adds.