Photo courtesy of BRĒZ.
The pursuit of healthier lifestyles and mindfulness is reshaping how we celebrate and unwind. More and more people are choosing to explore alcohol alternatives, seeking new experiences without the usual side effects.
BRĒZ’s Next-Gen Social Tonics include hemp-derived cannabinoids including THC and CBD, agave nectar, and lion’s mane mushroom extract. Lion’s man mushrooms are renowned for their cognitive benefits, and potential to alleviate symptoms of anxiety and depression.
The combination is crafted using a rapid-absorption process, enhanced by nanoemulsion technology, allowing the effects to kick in in just 10-20 minutes. The wave of euphoria is energizing, followed by a soothing relaxation that feels perfectly balanced. It’s a welcome departure from the long waits typical of traditional edibles.
The full-spectrum hemp used in each can brings together a variety of cannabinoids, contributing to the overall experience. Utilizing organic ingredients and hemp-extracts made federally legal by the 2018 Farm Bill, BRĒZ supports the growing trend toward mindful consumption throughout the U.S.
We chatted with BRĒZ founder and CEO Aaron Nosbisch about his vision for this innovative drink and what inspired him to blend these ingredients.
The Emerald Magazine: What inspired you to create BRĒZ, and how did your personal experiences with alcohol shape the development of the product?
Aaron Nosbisch (AN): BRĒZ came from a desire to innovate the way we think about social beverages. Alcohol has its place in social settings, but I wanted to create something that could offer a new kind of experience—a modern take for people looking for alternatives. Personally, I’ve always been interested in the idea of balance and making intentional choices. BRĒZ is about expanding the options, giving people something they can reach for when they’re looking to unwind or enjoy a moment, without necessarily defaulting to alcohol.
Emerald: How did you decide on the specific blend of ingredients, particularly the inclusion of lion’s mane and hemp?
AN: Our original blend featuring lion’s mane was good, but it wasn’t quite where we wanted it to be. We took customer feedback seriously and reimagined the formula to create Flow. This new blend is THC and CBD-free, featuring lion’s mane, cacao, L-theanine, and black seed oil to promote focus and mental clarity while providing a fast-acting, motivating experience.
Emerald: How do you see BRĒZ fitting into the larger trend of sober curiosity and mindful drinking?
AN: It’s about making intentional choices with what we consume. People want alternatives that let them stay engaged, have fun, and feel good without necessarily relying on substances that can breed dependency. BRĒZ provides that alternative—something to enjoy on its own terms, whether you’re exploring the sober-curious trend or just looking to mix things up. It’s not about saying no to alcohol—it’s about saying yes to options that feel right in the moment.
Emerald: How do you recommend they enjoy BRĒZ for the best experience?
AN: Start with one can, especially if you’re new to functional beverages. Give yourself about 30 minutes to really take in the experience. BRĒZ is made to be enjoyed like any other social beverage—sip it while you’re with friends, at a dinner, or even while chilling at home. It’s about enhancing the moment, not rushing it.
Emerald: What are your plans for the future of BRĒZ? Are there any new flavors or products in the pipeline?
AN: We’ve got some exciting things lined up. We’re always innovating and playing around with new ideas—whether that’s seasonal flavors, new blends, or even expanding beyond beverages. Without giving too much away, you can expect BRĒZ to keep evolving. We listen to what people want and stay ahead of the curve. There are definitely some fresh offerings coming that will surprise and delight our customers.
Emerald: What advice would you give to someone considering a shift from alcohol to non-alcoholic or cannabis-infused alternatives?
AN: Take it one step at a time and don’t feel like it has to be an all-or-nothing decision. It’s all about trying new things and seeing what fits your lifestyle. BRĒZ is a great option for people who want to explore a different kind of drink—whether that’s occasionally or more regularly. Give yourself permission to break away from the usual and see how it feels. You might find it’s exactly what you’ve been looking for, or maybe it becomes something you mix in with your usual routine. The key is to stay curious and open.
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