Some Hemp User Demographic Data That May Surprise You. Are you Marketing Your Hemp Products To The Right Customer?

Let’s Just Get Right To It…Here Are The Results Of A Survey Conducted By HelloMD and The Brightfield Group Documenting CBD User Demographic Data:

Typical CBD User Profile

Typical Cannabis User Profile

Top Medical Issues Used For

59% Of CBD Users Are Female

58% Of CBD Users Are 35 – 64 Years Old

55% Of CBD Users Purchase Their CBD Products At Storefront Dispensaries, 31% Through Local Delivery
Services, And 17% Via Online.

CBD Users Tend To Enjoy Having Low Or Micro-Doses Of CBD (10mg Or Less), Once Or
Twice Per Day. More Specifically, 40% Of CBD Users Prefer Micro-Dosing With Products Containing
<10mg Of THC Or CBD (20% Use This Dosage Once Per Day, And The Same
Percentage Do So More Than Once Daily), And Only 9.4% Prefer Doses Over 100mg Of
CBD Or THC Per Day.

Nearly 70% Of CBD Users Also Use THC-Dominant Products, Though
Those Who Are CBD Users Tend To Spend Significantly Less On THC Products. For Example,
17% Of CBD Users Spend $81-160 Per Month On THC-Dominant Products, Whereas Among
Primarily THC Users, 22.5% Spend This Amount.

The Largest Group Of CBD Users – About 44% – Are Spending Between $20 And $80 Per Month
On CBD Products. Over 13% Are Spending More Than $160 Per Month On CBD Products, And 1%
Spend Over $600 Monthly.

More CBD Brands Have Become Sellers On Amazon.  But Not Understanding Or Not Executing Proper Marketing Sales of Your Products Likely Will Not Meet Your Expectations.

Contact EpochBG To Discuss Improving Your Marketing And Get Listed With Our Amazon Store.

We Have Brought Over 51 Hemp Brands Onto Amazon Into Our Store (with 14 more in the pipeline) And Are Always Looking For New Brands.

Overall We Have Over 150 Brands Associated With Our Amazon Stores.

EpochBG Can Help Improve Your Sales.

Newsletter Issue #23- Some Quick Facts And Answers from EpochBG

Major Reasons Small Businesses (SB) Do Not Perform Well On Amazon:

  • Amazon Sells The SB Product Directly Or The SB Sells Products That Amazon Sells Directly
  • The SB Products Are Not “Prime” Products
  • The SB Is Not Fulfilled By Amazon (FBA)
  • The SB Is Basically An Unknown Brand And Is Not Effectively Marketing Itself Outside Of Amazon.
  • The SB Does Not Win The Buy Box (And Commonly Even Does Not Know What The Buy Box Is)
  • The SB Products Do Not Have A Decent Best Seller Ranking (BSR)
  • The SB Is Not Collecting Customer Reviews
  • The SB Is Not Pricing Its Products Competitively
Emerald contributor since March 2012


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