My Bud Life and Emerald Media Launch Walk the Walk Collaborative
NEW YORK, Oct. 1st, 2020 — My Bud Life™, the female inspired cannabis brand behind My Bud Vase™, and The Emerald™ Media Group, a digital and print platform for modern-day cannabis consumers — have partnered to create the Walk the Walk Collaborative, a one-month long business-building journey for minority-owned cannabis companies.
During the 30-day process, these companies will combine resources to consult, create and connect entrepreneurs to experts in the industry, providing them with a personalized plan of action, and storytelling services.
The project doesn’t just take entrepreneurs on the journey — but also invites audiences to follow along. Viewers can watch videos that showcase the collaborative process; offer support in the form of services or funds; or join the collaborative by applying, or nominating a business to be featured.
Doreen Sullivan, ultrapreneur and founder of My Bud Life™, and Christina de Giovanni, awarding-winning marketer and founder of Emerald Media, are both driven by a mutual desire to build equity in the cannabis industry.
After the death of George Floyd, and in response to the social justice movement — Sullivan and de Giovanni wanted to take action. They combined their teams, and formed the Walk the Walk Collaboration with the goal of taking the next steps in growing minority-founded companies.
“Working in the cannabis industry becomes more special when you love who you work with,” de Giovanni says of the collaborative process. “The relationship between Emerald Media and My Bud Life stems back to 2017, when we entrepreneurs came together to build up one another. Today, we continue that effort by supporting women-founded and minority-owned businesses.”
“In this chaotic world we live in, moving forward step-by-step can sometimes help us the most,” explains Sullivan. “The objective of this collaborative is to help minority businesses take their next steps through sharing our experience and resources. I hope this program shows just how possible it is to take action, not just talk the talk — but walk the walk to help others succeed.”
Follow the journey, or get involved at WalkTheWalkCollaborative.com