• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • News
  • Lifestyle
  • Wellness
  • Cuisine
  • Product Reviews
  • Subscribe
Cannabis News and Culture Magazine

Cannabis News and Culture Magazine

Cannabis News and Culture Magazine

Emerald Media News Subscription
  • Print Magazines
  • 100+ Minority-Owned Companies to Support
  • No Pipe, No Problem
  • Blunt vs. Joint
  • The Cost of Cannabis in Each State
  • Calculating Your Edibles Dosage
  • Flintts Mouthwatering Mints

My Bud Life and Emerald Media Launch Walk the Walk Collaborative

October 1, 2020 by Emerald Media Group Leave a Comment

silver iMac with keyboard and trackpad inside room

My Bud Life and Emerald Media Launch Walk the Walk Collaborative

MacBook

NEW YORK, Oct. 1st, 2020 — My Bud Life™, the female inspired cannabis brand behind My Bud Vase™, and The Emerald™ Media Group, a digital and print platform for modern-day cannabis consumers — have partnered to create the Walk the Walk Collaborative, a one-month long business-building journey for minority-owned cannabis companies.

During the 30-day process, these companies will combine resources to consult, create and connect entrepreneurs to experts in the industry, providing them with a personalized plan of action, and storytelling services. 

The project doesn’t just take entrepreneurs on the journey — but also invites audiences to follow along. Viewers can watch videos that showcase the collaborative process; offer support in the form of services or funds; or join the collaborative by applying, or nominating a business to be featured.

Doreen Sullivan, ultrapreneur and founder of My Bud Life™, and Christina de Giovanni, awarding-winning marketer and founder of Emerald Media, are both driven by a mutual desire to build equity in the cannabis industry. 

After the death of George Floyd, and in response to the social justice movement — Sullivan and de Giovanni wanted to take action. They combined their teams, and formed the Walk the Walk Collaboration with the goal of taking the next steps in growing minority-founded companies.

“Working in the cannabis industry becomes more special when you love who you work with,” de Giovanni says of the collaborative process. “The relationship between Emerald Media and My Bud Life stems back to 2017, when we entrepreneurs came together to build up one another. Today, we continue that effort by supporting women-founded and minority-owned businesses.”

“In this chaotic world we live in, moving forward step-by-step can sometimes help us the most,” explains Sullivan. “The objective of this collaborative is to help minority businesses take their next steps through sharing our experience and resources. I hope this program shows just how possible it is to take action, not just talk the talk — but walk the walk to help others succeed.” 

Follow the journey, or get involved at WalkTheWalkCollaborative.com 

###

 

Educated Stoner: My Journey, A Life Gone To Pot

Filed Under: Social Equity Tagged With: collaboration, Doreen sullivan, minority, minority business, my bud vase

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Advertise Here

Categories

Sustainability

seaweed naturals

SeaWeed Naturals Combines the Power of Seaweed with Cannabis to Further Ocean Restoration

April 3, 2022 By Maggie Horton

fungi climate change

Research Finds Fungi Help Ease Climate Change and Benefit the Environment

March 30, 2022 By Julia Meyer

climate crisis and the pandemic

“We Can Act:” What Bending the COVID-19 Curve Teaches Us About the Climate Crisis

April 21, 2020 By Melissa Hutsell

Footer

  • Subscribe
  • About
  • Contact
  • Privacy
  • Press

Recent

  • How Much Dispensaries Make
  • Spain’s Largest Cannabis B2B Conference
  • Solful Becomes 1st Cannabis Dispensary to Join 1% for the Planet
  • Starting A Dispensary
  • Unlicensed Dispensary Donations

Search

Copyright © 2023 · The Emerald™ · News & Lifestyle Magazine

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Cannabis News and Culture Magazine
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.