Conscious Consumption: 100+ Latinx-Owned Cannabis Businesses to Support Right Now

Conscious Consumption: 100+ Latinx Business Owners in the Industry to Support Right Now

By Melissa Hutsell

 

The War on Drugs is used as a tool to disproportionately criminalize and systematically disclude Black and Brown communities from the same opportunities as white Americans.

In fact, The Drug Policy Alliance reports that, “50% of federal drug cases are brought against people classified as Hispanic, even though this group makes up just 17% of the U.S. population.” 

However, neither the federal government nor individual states (with the exception of a few) collect data on how many Latinos are put in prison, or put on probation or parole, reports the Urban Institute. 

The Drug Policy Alliance finds that, “in New York City, […] we know that Latinos are arrested at nearly four four times the rate of whites for marijuana, even though Latinos and whites use marijuana at comparable rates.” 

Furthermore, cannabis possession is the fourth most common cause of deportation for any offense, adds the Alliance. “Minor drug possession charges can also lead to inadmissibility from entering the U.S. for noncitizen residents – meaning that, even if a minor offense doesn’t lead to jail or deportation, it can prevent a legal permanent resident from ever leaving and returning to the U.S.”

Without national data, however, “we do not have a full picture of how the selective enforcement of marijuana laws impacts all communities of color,” finds the American Civil Liberties Union (ACLU). 

“[…] Most Latino arrests were likely counted as “white” arrests, meaning that the white arrest rate was artificially inflated. If Latinos also have a higher arrest rate than whites (which we suspect they often do), the disparity between Black and white arrest rates would likely have been even larger.” —Drug Policy Alliance

While the War on Drugs continues to inflict irrevocable harm on communities of color— legalization further deters Latinx entrepreneurs from entering the multi-billion dollar industry.

That’s why it is important now more than ever to become conscious cannabis consumers. This list of 100+ Latinx-owned cannabis businesses is the perfect place to start.  

 

100+ Hispanic and Latinx-Owned Cannabis Businesses

 

This is an on-going list. The Emerald will continue to update it. Please reach out or comment below to be included. For a list of Black-owned cannabis companies, click here.

 

Retail/Store Fronts

 

 

  • Sativa Care (Mexico City, Mexico) is one of the first cannabis clinics in Mexico, founded by José Lugardo Espejel. The company offers consultations, and treatment plans for those with chronic or degenerative conditions, such as epilepsy, cancer, anxiety, pain, Parkinson’s disease and more.  

 

 

 

 

 

 

 

 

  • Cornerstone Wellness (L.A.) is a retail medical and recreational shop—and the first evidence-based medical dispensary in the state to track patients’ response to treatments. Co-founded in 2007 by Erica Kay and Carlos De La Torre, also founders of TrūFlora (see brands). Cornerstone Wellness consultants are bi-lingual and well-versed in different cannabinoid therapies.

 

 

Brands 

 

 

  • Bolivar Hemp Co. (Denver) is a hemp-lifestyle brand, founded by hemp activist, Larisa Bolivar, in 2018. Bolivar Hemp specializes in all natural products with high-quality ingredients. Products include lotions, massage balms, scrubs and creams.

 

 

  • The Jane Doe Co. (NYC) is a Latinx outreach platform that provides cannabis-related information strictly in Spanish, and offers translation services for Spanish speaking persons, founder Lisa Chabrier, told the Emerald

 

  • BreadxButta (Brooklyn, N. Y.) is an art, education and wellness brand that offers consultations, a concept studio, and a line of topicals created to be, “reminiscent of Caribbean / Puerto Rican home remedies and Brujeria magic,” according to the website. Founded by Lynsey Ayala

 

 

  • Summit Boys is a clothing brand, and cannabis manufacturing company that makes concentrates, including live resin diamonds, caviar crumble and caviar sugar. Founded by Michael Larson

 

 

  • dreamt (L.A.), a sleep aid, was developed by leading cannabis scientist, Carolina Vazquez Mitchell. Products include vape pens, tinctures and shots contain blends of cannabis (THC and CBD), melatonin, valerian root extract and terpenes. 

 

 

  • Ojo De La Sol (Oakland, Calif.) is a medical cannabis company founded by Dania Cabello. Ojo De La Sol salves and bath salts are made in small batches; based on ancient remedies; and are “rooted in healing familia that has grown to reach athletes, elders, and people struggling with chronic discomfort,” according to Cabello. 

 

  • Pleasure Peaks (Toronto, Canada) is a women’s sexual health company, founded by Antuanette Gomez. The organic, pH balanced products are geared toward pain and pleasure, and menstrual pain, dyspareunia, endometriosis, rape survivors, and more. 

 

  • SHERBINSKIS (San Francisco) founded by Mario Guzman, master cultivator who is credited with creating world famous strains, including: Gelato, Sunset Sherbert, and Pink Panties. The brand has grown from a flower to lifestyle brand, offering genetics, a variety of cannabis products, merch and more. 

 

  • Pure Beauty (L.A.) is a sustainable cannabis lifestyle brand and conscious cultivation company. The company’s cultivation sites use no excess water, have no drain off—and used soil is donated to local parks. In addition to flower, Pure Beauty also offers apparel. Co-founded by Imelda Walavalkar.

 

  • Ditzybop (NYC) is a soon-to-launch marketplace of curated products for all consumers. Founded by Chica Cruz, who tells the Emerald the company will offer flower and accessories, including hemp pre-rolls and papers. 

 

  • Seventh Wave (Arcata, Calif.) is a delivery, distribution and extraction company. Seventh Wave extracts are made using only ice and water (i.e. no solvents). The microbusiness is an equity company, co-founded by second generation, legacy market operator—Timo Espinoza—and El Salvadorian native, Dimas Olivia

 

  • The High Honey Co. (Gilroy, Calif.) is a custom accessories company. Founder and creator, Yanni Muniz, handmakes grinders and ashtrays from resin (a polymer). Muniz tells Emerald that she soon plans to also develop a line of hemp products, including hemp resin grinders, trays, and hemp rolling papers. 

 

  • Munisa Ceramica (L.A.) features handmade accessories, made from ceramic. Founder and pottery teacher, Isabela Munoz, creates her realistic, colorful pipes and pieces designed to look like ripe fruits including mango, dragon fruit, pitayas, limes, etc.

 

 

  • Besito LA (L.A.) is vape pen company, founded by Maggie Connors. The company’s pens are made with, “medical-grade stainless steel and ceramic wick technology,” according to Besito LA’s website, which adds that, “each vaporizer comes filled with our delicious cannabis blends and a built-in battery. So all you gotta do is pucker up.”

 

 

 

Organizations

 

 

  • Latinas Cannapreneurs (San Juan, Puerto Rico) is a non-profit that aims to educate and advocate for Latina canna-preneurs in Puerto Rico. The organization grants scholarships and provides, “educational tools and support to break stigma while promoting inclusiveness in the growing green era,” according to the website. Founded by Frances Gonzalez, who also founded Millennia Solutions (see technology section), an answering service for cannabis companies. 

 

  • Fundación Daya (Santiago, Chile) is a non-profit that researches and implements alternative medical treatments, including those that involve cannabis. Its members also collaborate with leaders to, “design public policies that promote the physical, emotional and spiritual well-being,” according to the website. Founded by Ana Maria Gazmuri

 

 

  • Mamá Cultiva (Buenos Aires, Argentina) is a non-profit that brings, “together mothers of children with refractory epilepsy, cancer and other pathologies that have not found an improvement with traditional medicine, [and seeks] to promote the use of medicinal cannabis […],” states the website. Founded by Paulina Bobadilla after her daughter, Javiera, was “diagnosed with tuberous sclerosis and epilepsy,” according to Kannabia Seed Co.

 

 

 

  • Cannalatino (global) is a Denver-based cannabis community for the Latinx world. “Cannalatino fights day-by-day to eliminate the taboo that surrounds cannabis in the Latin culture and thus be able to spread the scientific benefits of this plant,” according to the website. Founded by Danielle Espinel

 

 

 

 

 

  • Our Community Harvest (NYC) is a cannabis education company that also curates CBD products and infused cooking guides. Founder, Rob Mejia, launched OCH, “to provide curious adults clear, researched information,” and offer, “confident, safe, and smart ways to experience cannabis,” according to OCH’s website.  

 

 

 

 

  • Cyntivee (Los Altos, Calif.) is a cannabis events and education platform founded by Cynthia Villamizar. “Through recipes, wellness plans, tutorials and reviews, Cyntivee is committed to reeducating communities on how CBD and Cannabis can be a part of a healthy lifestyle,” according to the company’s LinkedIn.

 

 

  • Cannaware Society (New York City) was founded in 2017, “to ensure that all Tri-State communities have fair and equal access to the cannabis plant and industry,” according to the company. Since 2017, Cannaware has worked to educate entrepreneurs, patients, and advocates alike, and also curates networking events, panels and advocacy guides. Founded by Afro-Latino entrepreneur Grizzly Bocourt, who is also the founder of A Rebel Minded Society, and New York Cannabis United.

 

Delivery Services 

 

 

 

  • Ekstrepe (Long Beach, Calif.) is a soon to launch cannabis delivery service and brand founded by Edgar Cruz. According to an interview with Voyage LA, Cruz is currently in the process of building the cultivation, distribution, and manufacturing side of the business. 

 

  • Sana Canna (Orange County, Calif.) handcrafts holistic, vegan, hemp-infused body and skincare products, and plant-based sweets—and delivers them throughout L.A.. Founded by Silvana Zamara, “a Peruvian born, SoCal raised mama of three and a Holistic Healing Practitioner,” the website reads. “We highly focus on Latinx herbs and produce found in an abuelita’s kitchen and source Peruvian (my home country) ingredients whenever possible.” 

 

Cultivators

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Flowerdaze Farm (Emerald Triangle) is a regenerative cannabis farm, founded by Karla Avila and her husband, Jacob Johnson—also authors of the book, “The Flowerdaze Farm Regenerative Guide to Cannabis.” The farm specializes in artisanal “[…] cannabis flower handcrafted from start to finish, reflecting the distinctive flavors, characteristics and true Terroir of the land in one of the most special cannabis appellations and premier micro-regions for cannabis cultivation in the world,” according to the website.

 

  • Sahalie Herbals (Sisters, Oregon) is a family-run organic hemp farm located in the foothills of the Cascades. The company, which also specializes in an array of other botanicals, features CBD and CBG hemp flower products, including pre-rolls that are packaged in recycled ocean plastics. Founded by brothers Jacob Baynes and Jason Baynes.

 

Culinary

 

  • Higher Dining (NYC) is an event, yoga and dining series, created by sisters Shanelly and Roshelly Pena. The sisters merge their Dominican heritage, and love for food, cannabis and community into dishes that are, “exquisitely prepared with proper pot dosages per course,” and, “the medicinal benefits of our attendees’ strain preferences,” states their website. 

 

  • Flor de María (New York) is a handcrafted edibles company that offers CBD-infused, single origin, fair trade chocolates. Founder, William Zitser, sources the chocolate from Venezuela—his home country, and adds “ clean, hand-cultivated, New York grown full spectrum CBD oil,” according to Flor de Maria’s website.

 

 

  • Planda (Chicago) is a full-service, fine dining service that focuses on the intersection of cannabis and cuisine. Planda offers experiences ranging from infused meals, to cocktails and coffee tasting experiences. Owned and operated by Chef Rocio Vargas

 

  • Calivolve (California) is a luxury line of CBD-infused dark chocolate truffles, co-founded by Lilly Cabral and My Thai. Calivolve goodies are 100% naturally vegan and gluten-free—made from ingredients including full-spectrum hemp extract, ashwagandha. 

 

 

  • 99th Floor (NYC) is an invite only, cannabis-infused fine dining experience with Dominican Chef Miguel Trinidad. Co-founded by Chef Trinidad and Doug Cohen. 

 

 

  • Product of L.A. (L.A.) or POLA is a confectionery company that includes La Familia Chocolates. Created for Latinos by chefs and second generation Mexican Americans, according to the company’s description on Weedmaps, which adds, “[We] Incorporate iconic Mexican desert and candies into our ingredients […]. Extending the authenticity of our culture and tradition to the cannabis industry.” Co-founded by Alberto Valdovinos and Edgar Vasquez

 

  • Bootleg Avocado LLC (NYC) specializes in creating innovative, cannabis-infused foods, beverages and events. The NYC-based businesses supports start-ups with functional food and wellness, according to Bootleg Avocado’s website. The company also offers consulting services, speaking engagements and a podcast series. Founded by Mario Rodriguez.

 

 

Media, P.R., and Law

 

  • Mota Radio (Portland, Ore.) is a cannabis culture and music radio station with broadcasts and podcasts in Spanish. The platform educates Latinx audiences on legal cannabis, it’s medicinal benefits, and trends in the industry. Founded by Luis. Muchacho-Jugo

 

  • Ciudad Cannabis (Portland, Ore.) is a news source, also founded by Luis Muchacho-Jugo after he migrated to the U.S., “from Venezuela after his successful media company was abruptly seized by the Hugo Chavez government and had fled overnight to Miami or risk getting arrested,” according to an episode of the podcast, Latino Founder Hour

 

 

  • Visine Queen aka Lisa Chabrier is an Afro-Latina artist, blogger, and multipreneur who also founded The Stock Up Events and The Jane Doe Co. (see Brands). Her platform, Visine Queen, is for women and all others who express themselves through, or identify with, cannabis. Her brand is recognized as, “one of the first [to create] artwork for urban women who smoke,” explains Visine Queen’s Instagram account. 

 

  • Fabiola Jiminez, Esq. is an attorney at the cannabis business law firm, Cultiva Law, in Seattle, Washington. “She aids her clients with issues regarding privacy, restricted product development, cannabis and CBD branding, and general business strategy for cannabis and CBD companies,” according to Culiva Law profile. 

 

  • Jessica F. Gonzalez, Esq. specializes in cannabis and intellectual property law at Bressler, Amery and Ross, P.C. in Florham Park, New Jersey. Gonzalez also works as general outside counsel for Minorities for Medical Marijuana, and is on the Federal Policy Committee for the Minority Cannabis Business Association. 

 

  • Perez Strategy LLC (San Francisco Bay Area) is operated by Isamarie Pérez. The strategic consulting firm specializes in “launching and scaling cannabis startups, retail operations, delivery services, and brands by implementing technology solutions for rapid growth,” according to Pérez’s LinkedIn account. 

 

  • Propacanna (Chicago) is a visual storytelling media source, created by Sophia Julio. Julio develops content that focuses on rewriting, “the propaganda that the prohibition of cannabis and the War on Drugs created all those years ago,” according to Propacanna’s website. 

 

 

  • Kitchen Toke is one of the first media brands dedicated exclusively to culinary cannabis, according to the company’s website. Kitchen Toke offers a magazine, apparel, and recipes for infused human and pet foods. Founded Joline Rivera

 

 

  • Boast Graphic Design (Stockton, Calif.) is a graphic design and advertising agency based in Central California. Founded and operated by designer David Martinez. Martinez creates for a variety of industry and non-industry brands throughout the U.S. 

 

 

  • QuantumAlignment ®Podcast (Humboldt County, Calif.) is a series that focuses on educating listeners about holistic health. Host, Dr. Pepper Hernandez, speaks with guests from all over the world on topics ranging from yoga, to music, medicinal cannabis, nutrition, sexuality and more. “In sharing various practitioners’ experiences and insight, we hope to cultivate a deeper relationship between one’s true self and the mental, physical, spiritual, and emotional bodies,” reads the website.

 

  • Gastronomy Media (Florida) is a soon-to-launch news source. It’s “South Florida’s first media brand and digital magazine focused on elevated cannabis + food content,” according to the media group’s Instagram. Founded by Cristina Garzón.

 

  • The Medical Cannabis Community (Chicago)  is a cannabis media company with more than 30,000 community members across the U.S. TMCC is focused on building communities, content, and facilitating market research. TMCC also works to “establish a culture of inclusivity, support, learning, diversity, individual empowerment, and inspiration for community action,” according to the company’s website. Founded by Abraham Villegas.

 

  • GALLERY PR (New York City and L.A.) is a bi-coastal PR agency founded in 2018 by Sonia Hendrix, who was crowned “the doyenne of cannabis marketing and publicity,” by VARIETY. Hendrix — whose clients have included Jessica Alba, and Kylie and Kendall Jenner — brings the world of high fashion to the industry, and works with clients such as SHERBINSKIS, Post Malone, and Kush Queen to develop content, strategic alliances, thought leadership, special events and more.

 

CBD 

 

  • Happy Organics (Merced, Calif.) sells raw honey, salves, lip balm, and other hemp infusions. It was founded by Jessica Gonzalez, a third generation apiarist whose grandfather was a beekeeper in Michoacán, Mexico. After the craft was passed to her father, then her, she began infusing “harvested raw honey with CBD […] to find a way to ease my fathers’ pain as he got sicker,” according to Happy Organics’ website. 

 

  • Buena Botanicals is a family-owned, organic CBD brand, created in 2019 by Afro-Latina twin sisters, Coral and Rah Hines. Products, which include elixirs and body creams, are “infused with Organic Full Spectrum CBD oil. The hemp used to make our CBD is USDA certified Organic, hand-harvested, eco-responsible, and ethically grown,” according to the website. 

 

 

 

 

 

 

  • Soy Negra CBD offers CBD isolate-infused organic bath and body products. “I want the everyday mom to take her weekly bubble bath and drop a CBD infused bath soak  or bath bomb into her tub and let her troubles melt away, even if only for a moment,” reads the company’s website. Founded by Afro-Latina entrepreneur, Lisa Dodson.  

 

  • Kreaky Products (NYC) specializes in infusions ranging from body butters, to hemp honey to hemp Adobo. Founder, Chica Cruz, tells Emerald. “We are passionate about helping people transition from opioids and nicotine to hemp alternatives. Our company started as a result of my grandmother suffering from a knee replacement. Her accident changed my life and made me realize that I could heal her and others by using cannabis.”

 

  • Reina Wellness (Nevada) is a hemp/CBD wellness company that produces oils, topicals, probiotics and dietary supplements. Founded by industry multipreneur, Priscilla Vilchis, who is also the CEO and founder of Premium Produce (see cultivators).

 

 

 

 

  • Terrestrial Roots (NYC) is a CBD company, focused on developing natural healing products. The company’s full-spectrum oils, flower, salves and lip balms are made using locally sourced, organic hemp. Founded by Cindy Bencosme.

 

  • Wela Nutraceuticals (Florida and Colorado) is 100% THC-free brand. The company’s broad spectrum CBD products are made using nanoemulsion technology. According to Wela’s website, the company is the number one distributor of premium hemp extracts in the U.S. Co-founded by Gabriela Maristany Duke and Juan Andres Maristany.

 

Technology

 

  • C-Trax (Charlotte, N.C.) is a point-of-sale (POS) software solutions company focused on hemp retailers. It was co-founded by Sean Tolliver, who is also president of the Charlotte, N.C. chapter of Minorities for Medical Marijuana. 

 

 

 

  • iComply, LLC (Denver) is a cannabis compliance software solutions company, which also provides training services. Founded by first generation Brazilian-American, Mark Slaugh, according to Mass Roots

 

Beauty, Health and Wellness

 

  • Atomic Make-Up (NYC) is a vegan, cruelty-free make-up company featuring a line of CBD lipsticks and gloss. Founded by Mexican American entrepreneur, Navil Rico. The company is the first to offer CBD-infused lip products, according to the brand’s website. 

 

 

  • Gracious Om (L.A.) is a luxury CBD skincare and natural healing brand. Products range from botanical masks, to sprays and toners. The company was founded by Andrea Barrera after she met with, “curanderas and curanderos, Shamans, estheticians, holistic healers and doctors originating from countries all over Latin America,” according to Gracious Om’s website. 

 

  • Lux Beauty Club is a clean beauty and wellness company that manufactures a range of skincare products—including pain relief balms—that are made from proprietary blends of full spectrum hemp, and organic, plant-based ingredients. Co-founded by Victoria Flores and Leslie Wilson.

 

  • Highlites (Brooklyn, N.Y) is a community for cannabis and Vinyasa yoga lovers. Founded by Danielle Olivarez, her alignment-based sessions often involve props. “With the help of cannabis in different forms, she incorporates a mind-body connection in all her classes,” according to her website. 

 

 

 

  • Herbas Body Care (NYC) is a plant-based body care company founded by Miriam Farer. Herbas products—which include lip balms and “terfumes”—are made with organic, full-spectrum hemp and other herbs like chamomile, beeswax and more. 

 

  • Cannabis Holistic Institute (Arcata, Calif.) is a holistic healthcare practice, founded Dr. Pepper Hernandez, ND, PhD, CNHP, CTC.  Dr. Hernandez, who is board certified in a range of therapies, offers services including detox, psychotherapy, and training courses. She is also a leader in cannabis research, and hosts the QuantumAlignment ®Podcast (see Media).

 

  • ILUMI Life (Orlando, Fla.) is a healthcare collective focused on plant-based medicine. Co-founded by Marena De Jesus ARNP-BC, a nurse practitioner in the cannabis industry. The company was created, “out of request and need for people to have a trusted platform to which to buy Premium CBD and cannabinoid products,” according to ILUMI’s website.

 

 

This is an on-going list. The Emerald will continue to update it. Please reach out or comment below to be included. For a list of Black-owned cannabis companies, click here.

 

Emerald contributor since February 2016

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